PPC stands for pay-per-click, a model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “mattress store,” our ad might show up in the very top spot on the Google results page.
For now, these ads will show up on the top of Google search and below the local map in the 3 pack when specific keywords are searched by consumers.
This service requires a connection to an ad account that you own and to your Google My Business Listing. The $100 fee is just for management of the ads and you will need to spend a minimum of $250 per week to participate.